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Social Media & Marketing

People don’t scroll past great brands.

Strategy, content and results for brands across Qatar, Saudi Arabia and the wider region, in Arabic and English.

340+clients
1,040+projects
9+countries
03offices
What We Do

Full-service social and marketing, under one roof

01

Social strategy

Audience research, platform mix and content pillars.

02

Content creation

Posts, carousels, reels and stories in Arabic and English.

03

Community building

Daily publishing, replies and moderation.

04

Paid social

Targeted campaigns on Meta, Snapchat and TikTok.

05

Branding & identity

Logos, visual identities and social design systems.

06

Photo & video

Product shoots, motion graphics and edits.

07

SEO & paid search

Keyword and content optimisation, technical SEO and PPC.

08

Analytics & PR

Monthly reports on reach, engagement and sales; press coverage and media relations.

Previous Experience

Case studies & results

The numbers behind the creative.

Farm Frites – Awareness campaign for a new pack design and 3 new products
Farm Frites

Awareness campaign for a new pack design and 3 new products

Egypt

Farm Frites holds 90% of the frozen-potato market in Egypt. We ran two parallel campaigns, re-targeting existing fans and reaching a new segment, with a content sequence from teaser to announcement and a custom high-spend audience for the new products.

13.8Mimpressions delivered
11.9%campaign engagement rate
Read the full case study
Goodsmart – Cutting customer acquisition cost for an app expansion
Goodsmart

Cutting customer acquisition cost for an app expansion

New Cairo & Nasr City, Egypt

Campaigns were costing $186.2 per in-zone registered lead. We explained the business model at the top of the funnel, A/B tested tailored messages per area and persona, used referral campaigns and changed the call to action from “download the app” to “register now”.

$41.4customer acquisition cost
from $186.2per registered lead
Read the full case study
El Masria Auto · Mitsubishi Motors – More daily leads through a new content strategySocial Media & Marketing
El Masria Auto · Mitsubishi Motors

More daily leads through a new content strategy

Egypt

We built a fan base that matches the brand’s real market share and created different content strategies for each platform, increasing daily leads and inbound calls to the call centre.

240k Facebook followers (2.38×)19.5k Instagram followers (7.65×)+90.7% daily leads
View case study →
Antifat – Repositioning a meal-plan service to lift salesSocial Media & Marketing
Antifat

Repositioning a meal-plan service to lift sales

Egypt

The audience thought Antifat was a restaurant, and leads were targeted poorly. We repositioned it as a service provider by changing the photoshoot art direction, then used data analysis to improve customer lifetime value, retention and average invoice value.

Followers 2.6× (+265%)Closing ratio +372% (from 1.8%)ROAS 7.18 (from 2.34)
View case study →
GI Designs – Digital brand positioning for B2C sales and B2B dealsSocial Media & Marketing
GI Designs

Digital brand positioning for B2C sales and B2B deals

Egypt

We positioned the brand digitally to grow B2C sales and open B2B deals, acquiring B2B clients at a $427.35 acquisition cost with a $13,034 average order value, and lifting B2C average order value by 20.6%.

EGP 1,835,825 digital revenueROI 4.1112 corporate deals
View case study →
Shaza Riyadh – Monthly social management with measurable bookings goalsSocial Media & Marketing
Shaza Riyadh

Monthly social management with measurable bookings goals

Riyadh, Saudi Arabia · Oct 2023

Brand, wellness, restaurant and seasonal campaigns across Facebook, Instagram and Snapchat, with agreed monthly spend, booking targets and full performance reporting.

Facebook reach 222,886 → 284,638717 new Facebook followers in a month
View case study →
Chapter 01

Social media work

Always-on content for brands across Qatar, Saudi Arabia, the UAE and Egypt. Click any image to enlarge.

Chapter 02

Campaigns & key visuals

Launches, seasonal moments and hero visuals for Qatar Foundation, Qatar University, HBKU, Al Jazeera, Vodafone, QFA, Coca-Cola and more.

Content Strategy

How we plan a month of content

Every platform gets its own role, formats and goals.

01

Instagram feed, stories & reels

Visually strong posts and carousels for services and brand values; casual, interactive stories; reels for trends, tutorials and behind-the-scenes.

02

Instagram highlights, Threads & long-form

Highlights that keep the best stories on the profile, Threads for quick updates and conversation, and long-form video for deeper stories.

03

Facebook posts, stories & reviews

Product photos, infographics, how-to videos, testimonials and live streams, plus stories for polls and countdowns, and reviews that build trust.

04

Facebook contests, polls & surveys

Contests and giveaways for engagement and reach, and built-in polls that deliver audience insight.

05

TikTok short video, challenges & lives

Trend-led vertical video, branded hashtags and challenges, and lives for launches and Q&As.

06

Monthly calendar & reporting

A monthly content calendar for approval, then a full report on reach, engagement, followers and top posts.

Chapter 05

Branding & logo design

Identities built to live on social and beyond: The Jewelry House, Lyve, Pinchos, SRG, Reina, Advizer, Power Cell, Amemba and more.

Chapter 06

PR & media coverage

Stories that made the press.

Chapter 07

Photography

Shoots produced for our clients: food, jewellery, fashion and hospitality.

From insight to impact in five steps

01 · DiscoverAudit, audience and competitor research.
02 · PlanContent pillars and a monthly calendar.
03 · CreateDesign, copywriting and motion.
04 · LaunchPublish, boost and engage daily.
05 · MeasureReport, learn and optimise.
✦ AI INSIDE

Where we use AI in marketing

AI makes our campaigns faster to test and easier to optimise, with strategy and brand voice set by our team.

Audience & trend insights

AI-assisted social listening and competitor analysis to shape content pillars.

Creative testing

AI-generated copy and visual variants for A/B testing per audience and area.

Smarter spend

AI-driven bidding and budget allocation across Meta, Snapchat and TikTok.

Faster reporting

Automated monthly dashboards on reach, engagement, leads and bookings.

Have a project in mind?

Tell us about it and our team will get back to you.

Start a Project