Riyadh, Saudi Arabia · Oct 2023
A monthly programme across Facebook, Instagram and Snapchat covering brand, wellness (Shaza Afiya), restaurant and seasonal campaigns, each with clear objectives: awareness, traffic and bookings.
Every month ends with a full performance report on reach, engagement, followers and top posts, so the next month’s plan is built on data. In October 2023 Facebook reach grew from 222,886 to 284,638, with 717 new Facebook followers.
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Social Media & MarketingFarm Frites holds 90% of the frozen-potato market in Egypt. We ran two parallel campaigns, re-targeting existing fans and reaching a new segment, with a content sequence from teaser to announcement and a custom high-spend audience for the new products.
Social Media & MarketingCampaigns were costing $186.2 per in-zone registered lead. We explained the business model at the top of the funnel, A/B tested tailored messages per area and persona, used referral campaigns and changed the call to action from “download the app” to “register now”.
Social Media & MarketingWe built a fan base that matches the brand’s real market share and created different content strategies for each platform, increasing daily leads and inbound calls to the call centre.
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