Egypt
Farm Frites holds 90% of the frozen-potato market share in Egypt. They decided to launch a new design for their 6 existing SKUs and to launch 3 new products to meet customer needs.
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Social Media & MarketingCampaigns were costing $186.2 per in-zone registered lead. We explained the business model at the top of the funnel, A/B tested tailored messages per area and persona, used referral campaigns and changed the call to action from “download the app” to “register now”.
Social Media & MarketingWe built a fan base that matches the brand’s real market share and created different content strategies for each platform, increasing daily leads and inbound calls to the call centre.
Social Media & MarketingThe audience thought Antifat was a restaurant, and leads were targeted poorly. We repositioned it as a service provider by changing the photoshoot art direction, then used data analysis to improve customer lifetime value, retention and average invoice value.
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