Goodsmart

Cutting customer acquisition cost for an app expansion

New Cairo & Nasr City, Egypt

$41.4customer acquisition cost
from $186.2per registered lead
Case Study

Project overview

In 2020, all of Goodsmart’s digital campaigns ended up at $186.2 per in-zone registered lead, a very high cost compared to the expansion plans they aimed to implement in New Cairo and Nasr City.

Our approach

  • Understanding their unique business model and explaining it at the top of the marketing funnel.
  • Validating the advertising strategy with tailored messages for each area and persona, using A/B testing for content.
  • Referral campaigns using the custom audience list.
  • Changing the call to action from “download the app” to “register now” while targeting new customers.
CAC $186.2 → $41.4Per-area A/B testing
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